Thursday, October 23 | đ 10am-11am | đ Virtual: Click here to join via Zoom
Presented by: Beatriz Sprada Mira, Communication and Media Studies PhD
How can journalism help communities tell their own environmental stories? In this talk, Beatriz Sprada Mira shares insights from her fieldwork along Brazilâs ParanĂĄ coastâhome to the largest remaining stretch of the critically endangered Atlantic Forest. Through interviews with 33 residents and journalists, newsroom observations, and community dialogues, Sprada Mira examined how environmental issues are represented in local news and how culture shapes both storytelling and audience engagement.
Her findings reveal deep gaps in media coverageâstories often focused only on tourism or catastropheâyet also a strong desire among local communicators to reclaim their narratives. With support from CLLAS and other partners, Sprada Mira created a community advisory board and co-developed a Culturally Situated Environmental Journalism Guide to help journalists produce more inclusive, representative, and place-based reporting.
Join us as Sprada Mira discusses how centering local knowledge and cultural identity can transform environmental journalism and amplify the voices of communities most impacted by ecological change.

