cinema

Fernando Purcell, “An Irresistible Commodity: American Cinema and its Impact in Chile”

January 25, 2017
2:00 pmto3:30 pm

Diamond Lake Room
Erb Memorial Union (EMU)
1222 E. 13th Ave.

“An Irresistible Commodity: American Cinema and its Impact in Chile”

A Presentation by Dr. Fernando Purcell
Associate Professor at the Instituto de Historia, Pontificia Universidad Católica de Chile

This presentation will discuss the eruption of American cinema in Chile during the first half of the twentieth century–with its larger implications for the role of US films in cultural imperialism in Latin America. Hollywood cinema became an irresistible commodity that all Chileans valued regardless of their social position. Its social and cultural impacts were enormous and turned the United States into a new paradigm of modernity. For Chileans, the consumption of movies, fashions, and manufactured products from the United States provided a way to participate in this “American-style” modernity. But Chileans played a crucial role in these processes, influencing Hollywood’s star system and shaping, with their own preferences and rules of censorship, what was acceptable and desirable in Chile. › Continue reading

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