CLLAS director Chris Chávez recently joined a thought-provoking radio discussion on the influence of holiday advertising on consumerism and culture. As the holiday season arrives, fleeting ads compete for attention, hoping to make a lasting impact. From Thanksgiving to GivingTuesday, a wave of festive promotions floods the airwaves and screens. But what motivates consumers to buy Christmas CD box sets, decorative treats, or indulge in holiday movie marathons?