CLLAS director Chris Chávez recently joined a thought-provoking radio discussion on the influence of holiday advertising on consumerism and culture. As the holiday season arrives, fleeting ads compete for attention, hoping to make a lasting impact. From Thanksgiving to GivingTuesday, a wave of festive promotions floods the airwaves and screens. But what motivates consumers to buy Christmas CD box sets, decorative treats, or indulge in holiday movie marathons?

Tune in to hear their insights and perspectives.